The super bowl halftime shows are always a hit and are also highly anticipated throughout the upcoming weeks leading up to the super bowl. This year for super bowl 59, R&B singer and American Rapper Kendrick Lamar performed at the super bowl and had singer-songwriter and grammy winner Solána Imani Rowe, (SZA) perform alongside him for 2 songs, “Luther” and “All the Stars”.
The hype leading up to this performance was a highly anticipated one considering the spreading rumors that a major pop star was going to be headlining the halftime show for Super Bowl 59. Soon later, the NFL had announced that Kendrick would be performing at the super bowl. Shortly after that announcement, fans were making assumptions about SZA performing at this event. Later on, Lamar had released a teaser on YouTube about the appearance of the pair to get both of their fans excited.
The hype for this Super Bowl halftime show was expansive considering that fans were speculating about Kendricks setlist, a potential guest appearance, and the idea of whether the performance would be a groundbreaking one or just an ordinary halftime show performance. This halftime show is one of the most anticipated nights due to the artist’s recent releases and controversies which made the show the most anticipated event of the night, even surpassing the anticipation of the game itself for many of the Super Bowls viewers. The hype for this year’s show was centered around whether Kendrick would incorporate his Grammy award winning rap song “Not Like Us” with its recognized diss track towards another artist which could add a layer of intrigue to his performance.
This halftime show was mainly amplified through social media, with many fans actively discussing potential ideas and making rumors about the show which lead to a huge buzz on social media. Overall, this year’s Halftime show has garnered more hype than most shows before, making Lamar an internet sensation.